How to use demographics to improve marketing results
Demographics is primarily used within B2C (Business to Consumer) marketing). At The Marketing Compass, we are often asked how to use demographics to improve marketing results. By thinking in terms of demographics, you can create offers, headlines, advertisements, web pages, events and entire marketing campaigns which are aimed at distinct groups of consumers. This will help you to improve your marketing results. Demographics are part of the market segmentation process. The benefits of segmentation include improving your copywriting, as it is easier to write for a 'group of people with shared needs'.
If you sell to consumers (the 'general public'), the factors to consider include:
Age
Can you define age brackets for the people you are marketing to? For example 18 – 25 or 50 plus. (Beware of this approach, as it can be too simplistic).
Gender
Are you selling to just men or just women? If you are selling to both, are your products / services more relevant to men or to women?
Socio-economic group
Can...