Ecommerce Sites Making Sure Yours is The Best not the Worst

By Ben TempleNo Comments
Ecommerce websites are specifically designed to create a venue from which to sell your business or personal products. If you are selling tangible products or downloadable services from your website, you will at some point require an ecommerce website. How do you determine what is and is not a good Ecommerce website? What are some of the things that you'll need to ensure that your own sites give your visitors a good experience? Think about the best and the absolute worst of the sales websites that you have ever seen or tried to buy from. Needless to say, the best was probably attractive and easy to find exactly what you wanted. The worst were those which were not attractive aesthetically and were very difficult to navigate. Great Ecommerce websites are going to be those which makes the buyer feel at home nearly immediately. The website will offer a great look, clean concise and easy to use. The first thing that you see when...
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Description tags explained

By Nigel TempleNo Comments
A description tag is part of the meta data of your website. In a well organised site, description tag text appears underneath the title listing within an organic search results page. In other words - when your site appears in Google, a brief paragraph of text (which you or your SEO agency created) appears within your listing. The description tag should be relevant to the page content. It should also be easy to read and contain a call to action. These tags can be up to 170 characters in length. We are often asked how to change these tags. If you have access to your own CMS (Content Management System), you should be able to log in and make the changes yourself. Tip 1. Have separate description tags for each of your website pages. Tip 2. Include your telephone number within your description tag - as this may generate some sales enquiries! By the way, our web development arm Totosites provides a CMS...
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Marketing a classical string ensemble

By Nigel Temple2 Comments
One of our recent projects has been marketing a classical string ensemble. Fedora Strings is an ensemble of conservatoire-trained musicians who can be hired for wedding quartets, trios, duos or solos. Each member is an accomplished musician in their own right and has played in some of the best professional ensembles in the UK. No matter the quality of the 'product' it still has to be marketed. Joanna Borrett and her fellow musicians believe in continual marketing. They have recently launched a new website - www.fedorastrings.com - which has a series of recordings which visitors can play, directly from the homepage. These include the Flower Duet by Delibes, I Got Rhythm by Gershwin and an Irish reel (which shows product diversity!) Joanna blogs regularly, as you can see here: http://www.fedorastrings.com/blog/ Joanna tells us that her Google search engine rankings are doing well and that she is receiving booking enquiries via the site, which was built by www.totosites.com - which specialises in small business websites. During...
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10 rules of copywriting

10 rules of copywriting

By Ben Temple2 Comments
Here is a definition for you: 'Copy' = the words that marketing people write. Copy is used in advertisements, websites, newsletters, leaflets and direct mailshots (as well as many other places). 1. For each copywriting exercise, decide what your objectives are. 2. Think about the market segments you are addressing and their needs. Do you have a deep understanding of their situation and what they want? 3. Write in the language of benefits. Focus on what your service / product delivers - not just what it does ('features'). 4. Use a structured approach to your writing, such as AIDCA. 5. Use short words, short sentences and short paragraphs. Writing short sentences is the quickest way to improve your copywriting. 6. Learn how to use the English language fluently. (Or, to put it another way, you must grapple with the finer points of punctuation and grammar. If this doesn't appeal to you - find someone who can edit your copy). 7. Write the copy first and then write the headline. The headline is critical. After all, if the reader doesn't connect with the headline, they won't...
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